Technology got you down?
For many of us the tech behind an online business is what keeps us from getting things off the ground.
You just want to do what you do and not have to worry about your website, how to schedule calls, share documents, collect payment online and all the other stuff that comes along with the laptop life.
Technology is pretty amazing and fabulous and it can also be an stress-inducing, pain in the ass that brings the most steely-nerved people to their knees. Like it or not, there are some things you just need to have to get your online business off the ground.
So let me give you a list of the things and a few of the people that help me keep things going.*
My website is built on SquareSpace. If you’re designing on your own I recommend GoLive HQ. You’ll get a beautiful template and excellent guidance to setting up your website.
In fact, as a business owner, I think it’s important to be able to be comfortable to change things on your own website on the fly. GoLive HQ will help you get there.
I also recommend hiring someone. For my recent redesign I hired my business bestie Natalie Biesel. She’s designed my overall branding and my site and I couldn’t be happier.
I use MailerLite for my email-service provider. Setting up your email provider is where the mighty can fall. This is mostly because you need to connect it to your website to collect emails from people who have requested your opt-in. Your email-service provider then needs to send your opt-in to the email in box of the person that just requested your opt-in.
This can cause a lot of cursing and hair pulling.
When I get stuck, I reach out to the gifted Sheila Franzen of Limitlessly. Sheila rocks. The end.
To collect money online I use Stripe. It’s fairly easy to set up and it’s easy and safe for your customers to pay you for your services. And when you get an email from Stripe saying someone just purchased something, your heart will go pitter-patter. Trust me. 🙂
To schedule appointments I use Acuity. Again, easy to set up. You can set up all kinds of appointments and it eliminates the need to go back and forth 10 times with someone to figure out a time that works best for you to chat.
It will also automatically adjust time zones and put the appointment directly onto your calendar.
Now, please note — sometimes I like to keep things a lot less informal. While I love to be efficient I’m all about building a relationship versus being automated.
So if I meet someone at a networking event, or even the coffee shop and we say we want to schedule a follow-up call to chat more, I do not say look out for my calendar link to schedule. It seems kinda weird.
Instead, I’ll send them a friendly, personal and authentic email and give a few days and times that I am free so that we can connect.
I use Canva to design things. You do not have to be a designer to make Canva work well for you. With a little experience you can learn how to use their templates and in no time you can create beautifully designed social-media posts, flyers, presentation templates.
If you want to design it, Canva can do it! I once designed a beautiful bookmark that had a call-to-action to go to my website to download my opt-in.
Canva can be a lot of fun.
To communicate I use Voxer. It’s a walkie talkie app and I use it ALL THE TIME to stay in touch with my coach, my mastermind sisters and my business partner Jackie.
I use Evernote and Google Suite (Google Docs and Sheets) to organize all the stuff. You know things like blog posts, to-do lists, content and program development.
Google Docs allows you to share and I love the in-the-moment collaboration I can have with my clients. We get a TON done this way and it’s fun too.
Among other cool things, Evernote has a powerful web clipper, so that you can literally clip things you see on the web and save them. This eliminates the need for 10,000 bookmarks.
In fact, my office, both personal and professional, is fairly paperless thanks to these two products.
Meet online using Zoom. Personally I love the face-to-face interaction when I’m talking with someone or working with them.
Plan your days with the Bullet-Proof Planner. I’ve tried almost every planner out there and this one is my favorite.
My overall advice? Keep it simple, use only what you need and hire someone if you really get stuck. It’s so worth it!
Whew, this post was long and your head may be spinning. Do you have questions? Are you still feeling confused?
Post in the comments and let me know how I can help.
*Note, I am not an affiliate for any of these (meaning no one is paying me to make these recommendations)