The 3 fastest way to get clients, when you're first starting (4 in a 5 part series)
My clients are amazing at what they do. I’m talking about really smart coaches, branding experts, graphic designers, and other service-based providers who are true top-notch experts that can make a big difference in the world.
And so many of them have made the same mistake that has almost taken their business down before they’ve really gotten started.
They were so worried about getting their website up and running and figuring out if they should do things like get an LLC or buy accounting software.
The problem? They were not doing what they needed to do to get clients.
You see, they weren’t prospecting for clients. Now, I know this may sound yucky, confusing or something you'll just do later, but you must prospect if you want a regular stream of clients.
There are so many ways to do this, from buying Facebook ads (don’t do this when you’re first starting) to joining a networking group (this could be a great idea if it’s the right group) to launching a podcast (not a great idea right out of the gate).
Here are three easier, faster and free ways to do:
#1. Tell people!
Once you get super clear on talking about what you do, who you do it for and how you do it, you need to tell as many people as possible.
One of the best way to do this is to sit down, make a list of everyone you know. I bet if you really think about it, you’ll have a list of 100 people you know.
They can be friends, family, former co-workers and colleagues. Heck, when I was starting out, I even included my dentist.
Then you’re going to sit down and write personal emails to check in with these people, see how they are and tell them what you’re up to.
When I first started, I was a productivity coach and this is the exact email I sent out to people and yes, this is exactly how I got my first paying clients.
#2. Follow up!
After you start telling people what you do, whether it be via a casual chat in person, on social media or email, you’ll find some people will want to know more. So don’t be shy in following up with them!
If you’re not following up you are leaving up to 50% of your business on the table.
You don’t have to be pushy about it, just be friendly. Most people are busy and it’s easy to forget that they’re interested in what you’re offering.
So keep a list of who you’ve talked to and who has expressed interest.
#3. Ask for referrals.
Once you’ve gotten a client or two under your belt and assuming you’ve done an amazing job (I know you have!) ask your client if they have a friend they can refer you to.
Most people love to tell people about a great experience they’ve had, so make it easy for them to share their experience of working with you and the amazing results they’ve gotten.
Make these three activities part of your prospecting plan (see you have a plan already!) and you will start bringing in clients and money.
Need help figuring out your prospecting plan? Let’s chat. Email me at email@example.com to set up your FREE no obligation discovery call.