The Secret to a Money-Making Business

Welcome to 2019!! 

Don’t you love all the new possibilities that a fresh year brings? I bet one of the possibilities you’re thinking about is, “how much money can I make in my business this year?”. I love that about you. It means you’ve got your eye on the ball, you’re ambitious and always thinking big. 

There are a few things you need to have in place to start making some real money in your business. You may think it’s your logo, website or social media. And yes, those things are important — but not as important as your audience, aka your future customers — because without them, you just don’t have a business. 

“The difference between a successful business and a failing side project is defining and targeting the right audience”— Chase Reeves, Fizzle 

The other eye-opener is that your audience/customers is not everyone. Now you may be thinking, “Mimi, this makes no sense — the bigger my audience the more customers I'll have and the more money I make.” But that’s not the case and here’s why…

You need to be sure you have the right audience, which means these are the people that will pay for your products or services. 

Here’s an example. Let’s imagine you're an executive coach. You may be thinking ok, my audience is people who work in corporate. The end. 

But in fact, you’ve delivered amazing results to women who have 20-25 years of corporate experience and are transitioning into a brand new role. THIS audience is very different than “people in corporate”. 

Now let’s dig down even deeper. Your new audience (women with 20+ years and transitioning) may have some real big problems and pain points to solve and they need your expertise in this specific area so badly they are willing to pay you for it. 

See the difference?

When you reach the right audience you’re able to provide them with real solutions that provide big results. When you solve problems in this way you have customers that become raving fans and this my friend starts a ripple effect that can bring more of the right customers your way. 

It’s about their biggest fears, hopes and dreams. 
It’s one thing to have a sense of your customer’s gender, age group, income, etc. But the real magic happens when you dig deep into who your customer really is. What are their biggest fears, hopes and dreams? 

Think back to a time when you’ve wanted something so badly, it actually hurt. Your job is to understand your customer so well that you genuinely understand their pain. When you really understand what they’re going through, you understand their pain and desire like no one else. You’ve also created a solution that’s specific to their problem and in the process established a level of trust that is precious and not readily found anywhere else. Being able to serve your customers in this way is a gift. 

So let’s get to know your customer. 
I’ve created a Know Your Ideal Customer Worksheet (download it here) that will help you get started. Your goal is to figure them out on an emotional level so that you can connect with them in a way that makes a long-lasting connection. 

An important note! 
Many of my clients ask me if everyone in their audience needs to fit this profile exactly. The answer is no. But by going through this exercise you get to understand your customers at an entirely different level and that is gold. 

Now speaking of building a long-lasting connection, I’d love to know, how can I help you? Do you have more questions about how to know your customer? Have a question about how to get started? Struggling with the way you talk to your customers? Simply post a comment and ask me! 🙂 

Marissa BishopComment